HAPPY NEW YEAR 2026!
This new year opens with a major change: the 2 associations One Provence and Provence Promotion are joining forces to become One Provence Promotion, the attraction agency of the Aix-Marseille-Provence Metropolis and the Bouches-du-Rhône Department, designed to strengthen the impact and visibility of our actions in France and worldwide.
Before looking to the future, let’s take a look back at some of the highlights of 2025, a busy and committed year for One Provence 👇
🚀 The Marque-Employeur territoriale national advertising campaign
It was launched digitally, on social networks and in TGV stations to promote the economic dynamism of Aix-Marseille via our 6 sectors of excellence and to create links with local companies that are recruiting. It reached over 10 million young graduates, qualified employees and decision-makers, and generated a lot of interest, with a click-through rate of 2.6%.
🤝 The Changemakers
2025 marks the launch of a collective of 40 personalities committed to 10 key themes for the region, from sports to health and tech. Giving rise to collaborative initiatives to support the region’s economic, social and environmental transitions.
🎥 The All Ambassadors program
In just 30 seconds, more than 200 students, entrepreneurs, residents and visitors were able to use their cell phones to show their attachment to the region on video. The program was also deployed in the field, at the Delta Festival, the UPE13 Entrepreneurs’ Forum and TACT. The first videos published have already accumulated over 500,000 views.
🧰 The first territorial communication kit for businesses
Videos, reasons for living here, key figures: this tool has been co-constructed with partners and companies to enable organizations based here to appropriate key information about Aix-Marseille-Provence and thus help them in their recruitment, business development and communication.
🏛️ A strong presence in the field and with ecosystems
One Provence was present at major national and international events such as MIPIM, SIMI and the ITER Business Forum to serve as a common banner and promote “living and working here”.
The year was also punctuated by 4 One Provence Academies (Social Innovation, Cinema, Blue Economy and Sport) and the deployment of the first Totem Sites, such as Marseille Provence Airport, Provence Studios and the Citadelle of Marseille.
💪 Well done to our committed partners and our team mobilized for a common ambition!
With One Provence Promotion, 2026 opens with a reinforced ambition: to collectively shine the spotlight on Aix-Marseille-Provence, its talents, its companies and its innovations. 🚀
