This morning, at our press conference at Ghost Galerie in Marseille, we shared an action-packed review with around 30 journalists and partners.
Over a one-year period, thanks to a collective effort, we:
- Launched the One Provence Academy, a series of meetings and digital content to promote our local expertise (blue economy, AI, decarbonisation).
- Rallied an engaged digital community, reaching over 50,000 subscribers and 14.8M views through our content.
- Deployed a shared branding system, used at major events such as SIMI and Euromaritime, to unite the region’s players under a common banner.
- Launched an innovative website with generative AI, a world first in place marketing, to enhance the user experience and showcase our region.
- Designed a national online and offline employer branding campaign highlighting Aix-Marseille-Provence’s areas of excellence, with a strong message: “Much more than landscapes: opportunities!”. The result: more than 5 million people reached.
- Developed open-source tools, including our award-winning manifesto video, to enhance and disseminate a positive image of Aix-Marseille-Provence.
And that’s only part of what’s been done ✨!
🔍 Want to find out more or couldn’t make it this morning? 📄 Discover the full presentation here: https://drive.google.com/file/d/1nMQ-2AniGFaB3WcRP-RbUzV-sNrwaxZn/view?usp=drive_link
Together, let’s continue to propel Aix-Marseille-Provence to the pinnacle of innovation and attractiveness!
