After Aix-Marseille, our employer branding campaign is now being rolled out in the capital. The aim is to shine far beyond our borders, and put an end to preconceived ideas!
Southern France isn’t all about beaches and siestas under the pine trees. Here, we also work – and with talent!
Behind the calanques and cicadas, a dynamic economy is developing that is sure to attract and retain ambitious talent. Sectors of excellence, whether historical ones such as maritime, aeronautics and health, or fast-expanding ones such as digital technology and film, are at the heart of this campaign. These industries account for over 50% of jobs in the region, and it’s time to shine the spotlight on them!
Our national advertising campaign has been visible in Paris since 14 October:
• Gare de Lyon with dynamic posters
• Ile-de-France offices via DOOH media
• Targeted digital web and mobile banners
• Geolocated ads on social media in French cities
Qualified professionals, recent graduates, entrepreneurs… discover or rediscover Aix-Marseille Provence, a top professional destination!
